A World Record at #DadChat

Category: Weekly Columns

I find it so interesting that one of the most incredible forms of Social Media is just beginning to catch on. By that, I mean advertisers and marketers getting how valuable an active Tweet Chat can be! #DadChat is less than two years old but has a dedicated following of dads and moms that use our hashtag 24/7 and especially during our regular “time slot” on Thursday evenings at 6:00 p.m. PT, 7:00 p.m. MT, and 9:00 p.m. ET. We set a World Record, as far as I can verify, last week with 267,000,000 million Impressions over a 48-hour period, 95% of which took place during our designated one-hour “official” chat! That is NOT a typo. In no small part, this record was achieved by the efforts of co-host Adryenn Ashley (@Adryenn).

I’ve submitted this “record” to Guiness for an official World Record. I hope they contact me to verify and vette it – we’ll see. In the meantime, I continue to believe in the value of Tweet Chats and I’ve written a bunch about it recently in the following columns:

How to Participate in #DadChat or Any Tweet Chat

#DadChat: For Anyone Who Is a Parent or Was a Child

One-Half Billion, as in “B,” Impressions at #DadChat – this post is already out-of-date as #DadChat has reached close to or more than this number ALREADY in 2013, especially if you count the use of the #DadChat hashtag every day!

Our motto: #DadChat is for anyone who is a parent or was a child!

Update: I got the following sort of generic response from Guiness. Clearly, they didn’t really look at my submission. I’ve verified that we did indeed achieve the biggest number of impressions EVER with HashTracking.com, but getting Guiness to recognize it is probably not worth the continued effort. Here’s part of what I got from them:

Thank you for your enquiry regarding your intention to attempt the record for ‘Record Number of Twitter Impressions in 24 Hours’. 

Your proposal is very similar to an existing record that we monitor and so the category that Guinness World Records currently recognizes is: ’Most mentions of a brand name on Twitter in 24 hours’. 

The current record (current as at the date of this letter) is: 
The record for the most mentions of a brand name in Twitter in 24 hours is 1,843,733 achieved by 
Ezaki Glico Co., Ltd. (Japan) and their biscuit stick Pocky on 11 November 2012. 

This is the current record, as of today, but records are being attempted and achieved every day. If the above record is broken Guinness World Records will not email you to inform of the new record. It is your responsibility to check with us to confirm the current record that you have to beat before making your attempt.

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  • http://www.aha-now.com/ Harleena Singh

    Awesome Bruce!

    The moment I read the title, I knew I had to head over and congratulate you – great achievement indeed. 🙂 World record – amazing! Thanks for sharing, and here’s wishing you more joy and success – always. 🙂

    • http://www.brucesallan.com Bruce Sallan

      Thx so much @harleenas:twitter – NOW, the challenge is to get the community managers, marketing and advertising peeps, and more to GET the value of these chats – at least the good, consistent ones. I don’t expect to achieve these kind of numbers regularly – it was sort of a happy aberration! 

  • http://twitter.com/OrganizerSandy Sandy Jenney

    That is awesome Bruce! How exciting

    • http://www.brucesallan.com Bruce Sallan

      Thx @OrganizerSandy:twitter – it’s become MY MISSION to educate the Social Media/Marketing worlds to the incredible VALUE of a good Tweet Chat while, for #DadChat at least, not compromising the VALUES that made us such a great community! I can dream, can’t I?

  • http://twitter.com/margieanalise Margie Analise

    Congratulations Bruce!!

  • http://www.leanonus.co/ Sonya

    Amazing, Bruce! So happy for you and for us all who attend it. I’ll def be there next week. #DadChat has a wonderful community and you are a great host!

    • http://www.brucesallan.com Bruce Sallan

      With many thanks to you @Sonya_LeanOnUs:twitter , for your ongoing loyalty AND support of the #DadChat community!

      • http://www.leanonus.co/ Sonya

        You’re welcome. I know us moms love it too but I think it’s great for the dads to have something like this. You’re doing a good thing and it makes people realise that there are some good dads out there… all diff circumstances… some married, some stay at home, some single, some going thru tough times, all of us hanging in there… we hear too many negative things when there are some really great dads in the world. PS In 3 years time I’ll be hiring you to do an #LOUChat :))))))

  • David Weber

    Congratulations! That is an astounding feat!

    • http://www.brucesallan.com Bruce Sallan

      TY Professor, I’m still in awe. It is clear that #DadChat will well surpass 1 Billion Impressions this year – possibly a multiple of that – WHAT other form of marketing in Social Media compares? Let alone, the amazing community we have going (and coming)!

  • dadofdivas

    Very Cool! Congrats!

    • http://www.brucesallan.com Bruce Sallan

      Thx Chris. I hope you will join our LIVE #DadChat at the #Dad2Summit this coming Thursday – the topic is Teen Drug Abuse!

      • dadofdivas

        I am planning on it!

        • http://www.brucesallan.com Bruce Sallan

          @dadofdivas:twitter – I think it’s right after you win that cooking contest at the #Dad2Summit? 

  • http://twitter.com/lgdealstoday Carol M Biederman

    Awesome! My first time attending #DadChat – actually first time at any Tweet Chat – and it looks like a record! Congrats, and I look forward to future #DadChats.

    • http://www.brucesallan.com Bruce Sallan

      Thx @lgdealstoday:twitter – it was a crazy chat that night! This week should be equally profound/tough when we take on Teen Drug Abuse!

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  • http://twitter.com/patricksplace Patrick Phillips

    Congratulations, Bruce! That’s amazing!

    I am working on a tweet chat of my own, so I’m glad to know how much of an impact a chat like yours can have! 

    • http://www.brucesallan.com Bruce Sallan

      I’d be happy to offer any advice you want @patricksplace:twitter 

  • http://twitter.com/gingerconsult Jen Olney

    Congrats, Bruce! The record speaks to a great community and leader. Cheers. 

    • http://www.brucesallan.com Bruce Sallan

      @GingerConsult:twitter – Thx Jen, the community is indeed awesome; the leader…iffy!

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  • http://www.buildandbalance.com/ Michael_N

    Wow! And I thought your 90,000 tweets was impressive. I think this is the article to send to @DonPower:twitter about your Twitter success story. I definitely have to check out #DadChat. I’ll be sharing a link to this post in a post I’m writing for a Constant Contact Member Community blog on Tweet Chats. I’ll share the link with you once it’s live.

    • http://www.brucesallan.com Bruce Sallan

      Thx @michaelneuendorff:disqus – it’s really up to @DonPower:twitter to reach out to me if he wants to – I’m open! And, do come to #DadChat…this week portends greatness – lol!

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