We’ve had an incredible year at #DadChat – see the 2014 stats, year-to-date, above. A record for us and probably one of the most popular chats on Twitter, period. I’m so proud of our community, my partner Christopher Lewis, and grateful for ALL the incredible guests and sponsors we’ve had this year. We look forward to 2015 bringing EVERYONE joy, health, and prosperity! Our FIRST #DadChat of 2015 will be Thursday, January 8 at 6:00 p.m. PT/9:00 p.m. ET!
The Twitter Party began as a great new marketing tool in Social Media. It’s morphed into an infomercial. Whereas companies seek to actually engage with customers, the Twitter Party is pretty much about swag. It’s about getting something for nothing. It’s NOT about a topic that has general interest that is related to the sponsoring company/brand. But, a Tweet Chat sponsorship is all that and more. And, #DadChat offers the best demographics available on Twitter.
In mid-2013, #DadChat surpassed one billion impressions. I wrote How Much is One Billion at the time so all the amazing facts about numbers are in that column. This time, I simply want to crow a bit about how the entire year turned out for #DadChat AND, what I believe to be the potential and pitfalls for Tweet Chats in the future.
First, the statistics for 2013:
Reach: 69.61 million
I just returned home from a trip to The Middle East, India, and many countries in Africa. Some called it “The Poverty Tour” while others ignored the abject suffering we saw and focused on the good. There was plenty of both. I’m still digesting it all. Oddly enough, I was VERY strongly struck by the landing approach into Los Angeles, as I passed rows and rows of neatly arranged modern homes and buildings – many with swimming pools.
Game Day Bites – what are YOUR favs? Is Game Day THE thing in your home? Do you LOVE tailgate parties? Are you kids die-hard sports fans? Who can’t resist great snacks when watching The Game, whether tailgating it in the parking lot, watching in the stands, or just having a television party at home. Let’s talk SPORTS and FOOD this Thursday, October 24 from 6:00 – 7:00 p.m. PT/9:00 – 10:00 p.m. ET at #DadChat! Sponsored by Mars Bites, they are generously giving away THREE $100 Walmart gift cards, too!
Warning: The Bots are coming to #DadChat. Hasbro’s Playskool Rescue Bots are coming! Be prepared since they may take over and if you’re very lucky, you may win a prize package including a game console and a Rescue Bot of your choice…or, gulp, you may be transported back to your childhood! BEWARE!
We will have our usual free-for-all chat/discussion but Hasbro is also generously giving away FIVE prizes – Transformers Rescue Bots Beam Box Game System and one additional Rescue Bot Game Pack figure (a $57.98 value!). As always at #DadChat, you will have to earn the prizes! One winner per family.
We are having a LIVE double-header Thursday, July 11th of both #DadChat and @JodiOkun ‘s #CollegeCash. For those that can, you are invited to my house for a PARTY from 4:00 p.m. – 9:00 p.m. BBQ, Swim, Drink, Chat, Talk, Engage, and otherwise enjoy our great communities IRL! For details contact @JodiOkun or me.
I find it so interesting that one of the most incredible forms of Social Media is just beginning to catch on. By that, I mean advertisers and marketers getting how valuable an active Tweet Chat can be! #DadChat is less than two years old but has a dedicated following of dads and moms that use our hashtag 24/7 and especially during our regular “time slot” on Thursday evenings at 6:00 p.m. PT, 7:00 p.m. MT, and 9:00 p.m. ET. We set a World Record, as far as I can verify, last week with 267,000,000 million Impressions over a 48-hour period, 95% of which took place during our designated one-hour “official” chat! That is NOT a typo. In no small part, this record was achieved by the efforts of co-host Adryenn Ashley (@Adryenn).