Why Don’t You Do ALL That Social Media Offers?

Category: Weekly Columns

I’ve written and spoken many times about how overwhelming all the new Social Media and Technology can be and feel. Yet, I use more new and old media, I suspect, than any other blogger (I’m aware of). And, it’s not that hard. Let’s explore what they all are and ask why YOU are not taking advantage of these amazing tools. Most of them are free and most of them are easy. What is hard is taking that first step and plunging in!

First, I’m going to list what media I employ and yes, I am just one person (with three Twitter handles, admittedly):

~~ Website: BruceSallan.com.
~~ Radio Show, on 4 AM Stations in 4 States.
~~ Speak at conferences such as BlogWorld, 140ConfLA and NY, and upcoming the Dad 2.0 Conference in Houston (where I’ll be speaking on exactly this subject).
~~ Created and write the Because I Said So comic strip.
~~ Film, edit, and post a weekly vlog, called I’m NOT That Dad.
~~ Published two books, one in paperback and e-book forms, the most recent as an e-book only.
~~ Regularly appear on HuffPostLive.
~~ Guest blog – less so now, but I did 25 articles for 12Most.com.
~~ Write a weekly syndicated column – in 100 or so newspapers and websites – called A Dad’s Point-of-View.
~~ Created, host, and run #DadChat every Thursday evening.
~~ Guest on other radio shows.
~~ Curate my own Facebook Page and post 12 times per week, almost without fail.
~~ Do Twitter to the tune of over 70 tweets per day, EVERY DAY, the past 1000+ days.

Are you tired yet?

I believe everyone can do many of the things on this list. Granted, this is my “day job” and I don’t have young kids anymore. And, granted I have an IV of caffeine attached 24/7, but that doesn’t mean that YOU can’t try more of this stuff.

How do I do it?

It’s not magic. I have two advantages that God and my former career gave me. First, I do have an abundant amount of energy. And, second my showbiz background gave me a leg-up in learning and doing some of these related creative endeavors.

I believe the corny saying that “All you have to fear is fear itself” is actually not corny, but completely true. Why haven’t you done video? Afraid of the process? What have you got to lose?

I do all my video “on location” and I use any one of many devices to record, from my iPhone to my GoPro (see the videos in How to Ski Out of This World – all taken with my helmet-mounted GoPro!). I also have a HD video camera, still camera, iPad, and laptop that all can support and take video.

The biggest aid to my varied projects came when I switched from PCs to Apple. Apple’s generic photo and movie-editing programs are easy to learn, easy to use, and more that sufficient for my needs.

Not liking to learn new things, I utilized Apple’s $99 a year One2One tutoring program. I went almost weekly for at least two years, learning and refining my skills in iMovie, iPhoto, and how to use my iPhone and iPad best, when I got them. It all started with my first Apple computer and learning their interfaces and programs. Some things I didn’t want to change, so I use WORD for Apple rather than use Apple’s word-processing program.

My point is that I’m no genius, in spite of assuring my boys that I am on a regular basis. What I am is pretty fearless, brazen to a degree, and willing to fail. I know you can do it too.

Get my new e-book on #Kindle for FREE and get the PDF version included – all FREE! Just click on the book cover image below! Offer expires Xmas Eve!

  • ginavalley

    I use a lot of that but I feel like I’m not doing a very good job with any of it. I don’t feel like I’m optimizing any of the platforms.  Seems like almost daily I pick up some detail about how to do something on one of them that makes me and say, “Duh!”
    I’d like to have a week off from life to focus on understanding how all of these can work and what they can ultimately do.  I’d like  to have a week off to crash at the beach in Hawaii, too.  Somehow I don’t see either happening anytime soon :-)

    • http://www.brucesallan.com Bruce Sallan

      That’s the problem, Gina – too many of us will only do these things if/when we can do them perfectly! Learn along the way!

      • ginavalley

        Oh believe me, I have no problem forging ahead despite my lack of perfection. Lol!  Sometimes I am the Queen of Muddle Through!
        But, it still bothers me not to be able to do things as well as they can be done. However, that will always be the case, as life is always full of new challenges, and it is in my personality to focus on what I have not yet accomplished rather than on what I already have accomplished.

        • http://www.brucesallan.com Bruce Sallan

          Gina! Change your focus…to ALL the good you do! We all have things we are weak at, but YOU are a GREAT engager…and more, I know! Let go of that perfectionist thing, and when you figure out how, let me know!

  • http://twitter.com/efr0702 Edwin Ritter

    Good summary on the ways in which to be active in the conversation. The graphic indicating the levels of participation has been around for a while. This is a easy way for you and your network to determine what level you are active in social media. The other visual on which groups and aggregates all the SM tools is helpful to explain to others what social media is all about.

    • http://www.brucesallan.com Bruce Sallan

      Thx Edwin. I really do wonder the reason more people are not doing more of all this incredible stuff we can do – ourselves, at no cost, from home? Okay, some things do cost but most don’t!

  • Mums_Blog

    I am very impressed! You are so organised. I write out plans and then life gets in the way and I don’t follow through (I guess that could be called an ‘Excuse”!). For instance, my Facebook page! I am only new to the blogging scene and have been on a steep learning curve. This is my 2013 resolution – to be focused and organised! In your busy schedule, have you got time to mentor me? (Only half joking!)

    • http://www.brucesallan.com Bruce Sallan

      I bet you have younger kids still at home @Mums_Blog:twitter and that makes it harder! “Buy” for FREE (yes, you didn’t read wrong) my new e-book and I’ll be happy to answer ANY questions you have: http://www.brucesallan.com/2012/11/28/free-kindle-emptynest-road-trip-blues/

  • http://www.theworld4realz.com/ Jesse Libecap

    I had to turn to my wife ( @theworld4realz:disqus  ) and tell her… “Look at what all this guy has going on!” My wife and I collectively work on her blog and social media interactions all day long. She treats it like a job, but at the same time… I work full time and we have two kids, so balancing all of that gets a little tough sometimes.

    It seems like there is so much to learn when it comes to social media interaction. I’ll definitely have to check out your e-book. Also… If you’re selling any of that “energy”, you might have some takers! =)

    • http://www.brucesallan.com Bruce Sallan

      My secret Jesse…genes and coffee! Come to #DadChat Thursday – we’ve a wonderful community!

  • David Weber

    Great ideas.

    • http://www.brucesallan.com Bruce Sallan

      Well Professor, when are we getting YOU on Twitter?

  • http://daniel-dinnie.wozaonline.co.za/ Daniel Alexander Dinnie

     So many social media. How do you find time to log into each one. That’s what I don’t like. I enjoy doing talks in front of crowds and interacting with people face to face. It feels real. I don’t know if I’ll ever be a social media star…

    • http://www.brucesallan.com Bruce Sallan

      It’s ALL a balancing act, Daniel!