Peg Fitzpatrick is a positive vibe producer, social media butterfly and the Brand Sparker for re:DESIGN You, a synergy of high end design, social media expertise and traditional work ethics. She is also Director of Marketing and Social Media Manager for Kreussler Inc. Along with being a writer and Managing Partner at 12Most.com, Peg created the popular #MyBookClub, hosting such well known guests as Guy Kawasaki, Mari Smith and Dave Kerpen. She is honored to be on several “Best of” online and blogging lists. Peg lives in New Hampshire with her husband, Richard, their three children and Oliver, their golden retriever. Please follow Peggy on Twitter, “Like” her on Facebook, circle her on Google+, visit #MyBookClub and stop by her blog.
Paul Biedermann is Creative Director/Owner of re:DESIGN, specializing in Strategic Design, Brand Identity, Social Media and Communications. Based in New York, Paul creates brands of distinction by intersecting design with business and blending traditional marketing know-how with leading-edge media tactics. Paul began his career at ABC Broadcasting before moving to a design agency that created innovative campaigns for ESPN. As an Art Director at NFL Properties, he created new graphic approaches for Super Bowl and Pro Bowl logos, team identities, national advertising, marketing campaigns, and licensed products. Most recently, Paul was Creative Director at The McGraw-Hill Companies, spearheading projects for such well-known businesses and brands as Standard & Poor’s, BusinessWeek, J.D. Power and Associates, Architectural Record, and McGraw-Hill Education. Now with re:DESIGN, Paul continues to produce top-notch, award-winning work. He is also a Managing Partner at 12Most.com, a writer, blogger and speaker/guest lecturer at various media events and schools, co-host of the popular #MyBookClub and Design & Branding Chair on the Board of Directors for Social Media Club – Long Island. Earning a BFA in Graphic Communications from Washington University in St. Louis. Paul lives on the beautiful North Shore of Long Island, New York with his wife and two wonderful sons. You can follow Paul on Twitter, “Like” re:DESIGN on Facebook, circle him on Google+ and visit his website and blog.