#SocialMedia IS the New Billboard

Category: Weekly Columns


As my involvement in Social Media grew, I’ve watched brands, companies, and individuals grow and prosper using the global reach now available. With the stroke of finger on a keyboard, anyone can touch and connect with tens of thousands of people. It may be the most democratic evolution of social AND business interaction in history.

The smarter companies now have specific departments and individuals whose sole focus is on Social Media. I’m not sure what their titles are, but let’s say it’s Vice President, Social Media. It used to simply be Marketing VP. That doesn’t begin to convey the opportunities and scope available to all companies, big and small.

I know two such executives, Scott Monty of Ford and Marshall Weinbaum of Disney. Each brings to their company a whole new universe of publicity and exposure. It’s fascinating to watch a brand new job emerge and a brand new phenomenon change the way we buy products and engage services.

And, it is only the beginning.

My own personal journey mirrors the macro one in Social Media. I began by simply writing a weekly column. Why did I need Facebook or Twitter? I thought Twitter was about Ashton Kutcher telling us about his latest escapade or Lady Gaga promoting her newest meat dress. My thinking was similar to many big companies that felt the same and continued spending their advertising budgets on network television commercials at several hundred thousand a pop.

I changed my thinking. My world grew. My so-called influence grew and, more importantly, I met and interacted literally with the world. I also found that I could do more good for the world, which is a primary goal of mine.

First came Facebook. I did a profile. Then, I started a Page. I believe I approached each with my former showbiz love of flair and brought a different concept to their execution. With my A Dad’s Point-of-View Facebook Page, I began theme days. I stayed consistent with their execution so that every #MusicMonday, I post a morning and evening tribute to an artist. Every #WednesdayWords are posts with entertaining and enlightening quotations, while every #FaithSunday we talk about “Repairing the World.” It’s not my nature to take it all too seriously, so Friday is always #FridayFunnies.

Later, I started #DadChat and founded a growing community that join us each Thursday evening from 6:00 – 7:00 p.m., PST. In one hour, we reach upwards of 1,000,000 people and garner as much as 27,000,000 impressions. Guest hosts such as @JessicaNorthey, @MackCollier, @AngelaMaiers, @CarrieWilkerson, Britt Michaelian (aka @MamaBritt), @DabenyPorte, Jure Klepic (aka @jkcallas), @PegFitzpatrick, and so many others bring their knowledge, insights, and followers. Below is a screenshot of the basic statistics from the April 19, 2012 #DadChat:

We even began doing Charity Auctions on #DadChat, raising money for the troops this past Veteran’s Day and for other worthy causes. To me, this was golden: learning, laughing, helping, and sharing.

That is what Social Media offers companies and brands. In my specific case, coming from a 25-year career in showbiz, before I retired to be a SAHD, I bring a sense of showmanship to this second career of mine. What is so wonderful is that just about ANY idea can be done, and done quickly!

Immodestly, I believe I now work in more forms of media than any other parent blogger I know. It just evolved, just as Social Media is evolving as THE new means of marketing. What began as simply a weekly column now includes The Bruce Sallan Show: A Dad’s Point-of-View, a radio show on four AM stations in four states, #DadChat, weekly I’m NOT That Dad vlogs, the Because I Said So comic strip, guest blogging for such sites as 12Most.com (My 25th article for them is in the works), an incredible community that shares each other’s work via Triberr, and speaking at major conventions, such as BlogWorld LA and the 140conf’s.

Did I mention that I’ve made countless virtual and real-life friends, too? Did I mention that it’s fun?

The bottom line is that Social Media works. Don’t take my word for it, look at the numbers:

1. Columns, Comics & Vlogs

2. Twitter

3. FaceBook

4. Triberr

5. TweetChat

That is millions of impressions (and that is just a sample of a period from each – not cumulatively!)

Imagine having the power to bring your message to that many people. Imagine having the power to say a phrase and have it reach millions. That is what happens when you use the various forms of social media outlined here – and all for the price of sweat equity (or sponsoring someone like me who sweats a lot) – which is significantly cheaper than costly TV commercials!

So why do you use Social Media?

Or Better Yet… Why don’t you use Social Media?

  • http://stanfaryna.wordpress.com Stan Faryna

    I celebrate your successes, your hard work, and your social mojo. Cheers!

    • http://www.brucesallan.com Bruce Sallan

      Thanks Stan…some #DadChat I hope you’ll be amped up on coffee and join us! Last night was so fun…check out the transcript linked above!

  • http://tacmedia.wordpress.com/ Tim Burrows

    Good on you Bruce!  “I also found that I could do more good for the world, which is a primary goal of mine.”  Imagine if only 1% of the people using social media had that same attitude.  Keep up the great work!

    • http://www.brucesallan.com Bruce Sallan

      Thanks Tim…the internal rewards of “doing good” far outweigh the effort involved!

  • http://stanfaryna.wordpress.com Stan Faryna

    My response to this #dadchat: Part One

    Is Social Media making us more or less social?

    Is Social Media turning us all into attention whores?

    Saw the transcript and Mack’s blog post: http://mackcollier.visibli.com/share/2OCxKN

    Mack writes:

    “Folks being engaged with someone’s content is NOT being engaged with them. And if someone IS engaged with your content, that doesn’t mean you are engaged with them.”

    I think Mack is suggesting that if we want to really be social, we have to have meaningful, personal conversations with people. Did I understand you right, Mack?

    Obviously, being social means different things to different people. [grin]

    Mack’s blog post reminds me of yesterday when I exchanged a few tweets with my friend Nisha. Nisha is a something young women in Africa. She has cerebral palsy. Among her daily challenges is not being able to walk unassisted, to to the bathroom unassisted, etc.

    Nisha is an inspiration to me because she is bigger than her challenges. Nisha wants to change the world for the better. And she is. For example, she succeeded in raising funds for a water project. 

    She’s @Nisha360:disqus  on Twitter. Her blog is at http://nisha360.com

    Anyway, I had asked Nisha what she’s dreaming about. She replied and asked me what I was dreaming about. I answered. But her reply was amazing. Basically, she said my dream was beautiful and she asked me how she could help me to make it happen. I sat there flabbergasted for a few minutes. THIS is what social is really about.

    Elsewhere on the intertubes (the Atlantic), I read an article that was about whether or not social media is making us more or less social.


    This is what I wrote in my comment:

    “I like the Zeynep Tufekci’s optimism. She highlights the positives with certain poignancy, enthusiasm, and warm feeling.

    I do not take her (the author’s) emphasis on the positive to suggest there’s no downside. Some of which remains an inadequacy of platform and technology which we can hope to be improved upon. Some of which remains a problematic of the human condition and person – vice among those misfortunes.”

    I have to say that I enjoyed considering some of the critical comments to Tufekci’s positivity. Among them, comments by Gabriel Land http://twitter.com/#!/landgabriel were thought provoking.

    I recommend reading Tufecki’s article and the comments if you want to consider Bruce’s question more.


    I think Bruce’s autographed Marvel poster is pretty cool. http://ow.ly/i/ACtW

    Growing up, I thought Stan Lee was like a god. And I thought I was really lucky to have Stan as a name. Sometimes. Just because we shared the same first name.

    Recently on my blog: How to make friends and influence people in social media http://wp.me/pbg0R-Mq

    • http://www.brucesallan.com Bruce Sallan

      YOU are demonstrating ALL the good in Social Media in this comment, Stan. THAT is what it is ALL about…LOVE IT! 

  • http://stanfaryna.wordpress.com Stan Faryna

    My response to this #dadchat: Part Two

    Is Social Media making us more or less social?

    A few of the initial responses from #dadchat…

    Writes Leslie Fine http://lesliefineinteriors.com/blog/fine-tuned/screened-in-porches :

    “Social media has allowed me to interact with many more people than I ever have.”

    Writes Sharon Greenthal http://www.emptyhousefullmind.com/?p=1024 :

    “Social media has widened my social circle virtually, but not so much IRL. Still I think it’s enhanced my life a lot!”

    Writes Stephen Abbott http://reallycooldad.com/2012/04/18/hockey-fan-or-parent-can-i-be-both :

    “I get to participate in #DadChat tonight. But I find the topic rather ironic; my family is here with me yet I am ignoring them.”

    Bruce replies to Stephen:

    “Pop up and wink, tickle, talk to them now and then…that’s what I do! pet the dog…”

    Mack Collier writes:

    “I think Social Media IS making us more social, but can also feed our need for narcissism…”

    Luke http://senseinthesensless.wordpress.com/2012/04/23/priorityfountain/ goes deep:

    More interactions doesn’t necessarily mean “more social”. We have to look at the depth of interactions.

    Read more here: http://beta.hashtracking.com/ht-pro-rpt/cjeffers-dadchat-2012-04-26/

    • http://www.brucesallan.com Bruce Sallan

      Okay Stan, you ARE HIRED! 

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  • Jetts31

    Completely felt the same way about social media as you did in the beginning now I use it to push my “brand” and my work. It totally works.  So the question you posed is absolutely true: Why don’t you use Social Media.  See you on #DadChat

    • http://www.brucesallan.com Bruce Sallan

      It’s been a grand journey, hasn’t it Jimmy! A total win-win!

  • http://me.h0us3.com/ Louis House

    Enjoyable read Bruce! thank you! 

    • http://www.brucesallan.com Bruce Sallan

      Thx Louis…I keep on trying!

  • http://twitter.com/jeanniecw Jeannie Walters

    I will always be a believer. Social media has brought me so much and I can’t imagine a world without it. Really liked seeing how your hard work has translated into “the numbers.” Nice post. Thanks!

    • http://www.brucesallan.com Bruce Sallan

      Thx Jeannie…we agree! My hard work has been fun and gratifying – but the numbers are still coming, I hope!

  • http://brianvickery.com Brian Vickery

    I’ve enjoyed interacting with you on several of these venues, Bruce (Twitter, #DadChat, 12Most blog site and Facebook). Your hard work is represented in the numbers, so keep up the great work.

    • http://www.brucesallan.com Bruce Sallan

      Now we have to meet IRL, BV!

  • http://chopperpapa.com Kyle Bradford

    Bruce, nice work. How do you feel these numbers relate to other ‘dad’ bloggers? Has it got the attention of advertisers? 

    • http://www.brucesallan.com Bruce Sallan

      IDK Kyle…as for advertisers, we’re working on that!

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