The advent of the Internet, followed by its multitude of uses, culminating – for now – in the vast impact of Social Media – brought with it a whole new vocabulary. Call in vernacular, lingo, or buzzwords. It doesn’t matter. Just as politics often hijacks certain words so they never again carry their original meaning, so has Social Media. Popular culture does the same thing. In my parent’s day, “gay” meant having a good time. Fred Astaire starred in “The Gay Divorcée”, which was anything but a movie about sexuality.
I participate in several Tweet Chats, among them #blogchat, which is all about blogging and, to a degree, Social Media. Learning SoMe, as it is often acronymized (new word?) is part of my job. There are all sorts of tips one will hear along the SoMe highway. One that is over-used in my opinion is “Content Is King.” Sure content matters, but that is sort of obvious. Another word that is over-used is “Engagement.” I still prefer using that when someone has a ring to show. My thing is commenting.