P&G, Procter and Gamble, IGNORE Dads in Their Olympics Commercials Posted on August 1, 2012 by Bruce Sallan Excuse me? P&G has been airing a ton of commercials during The Olympics in which they portray the wonderful support moms give their athlete kids. And, they do. BUT, so do the dads. Maybe, just maybe, even as much as the moms. Maybe, gulp, even more?