A World Record at #DadChat

Category: Weekly Columns

I find it so interesting that one of the most incredible forms of Social Media is just beginning to catch on. By that, I mean advertisers and marketers getting how valuable an active Tweet Chat can be! #DadChat is less than two years old but has a dedicated following of dads and moms that use our hashtag 24/7 and especially during our regular “time slot” on Thursday evenings at 6:00 p.m. PT, 7:00 p.m. MT, and 9:00 p.m. ET. We set a World Record, as far as I can verify, last week with 267,000,000 million Impressions over a 48-hour period, 95% of which took place during our designated one-hour “official” chat! That is NOT a typo. In no small part, this record was achieved by the efforts of co-host Adryenn Ashley (@Adryenn).

I’ve submitted this “record” to Guiness for an official World Record. I hope they contact me to verify and vette it – we’ll see. In the meantime, I continue to believe in the value of Tweet Chats and I’ve written a bunch about it recently in the following columns:

How to Participate in #DadChat or Any Tweet Chat

#DadChat: For Anyone Who Is a Parent or Was a Child

One-Half Billion, as in “B,” Impressions at #DadChat – this post is already out-of-date as #DadChat has reached close to or more than this number ALREADY in 2013, especially if you count the use of the #DadChat hashtag every day!

Our motto: #DadChat is for anyone who is a parent or was a child!

Update: I got the following sort of generic response from Guiness. Clearly, they didn’t really look at my submission. I’ve verified that we did indeed achieve the biggest number of impressions EVER with HashTracking.com, but getting Guiness to recognize it is probably not worth the continued effort. Here’s part of what I got from them:

Thank you for your enquiry regarding your intention to attempt the record for ‘Record Number of Twitter Impressions in 24 Hours’. 

Your proposal is very similar to an existing record that we monitor and so the category that Guinness World Records currently recognizes is: ’Most mentions of a brand name on Twitter in 24 hours’. 

The current record (current as at the date of this letter) is: 
The record for the most mentions of a brand name in Twitter in 24 hours is 1,843,733 achieved by 
Ezaki Glico Co., Ltd. (Japan) and their biscuit stick Pocky on 11 November 2012. 

This is the current record, as of today, but records are being attempted and achieved every day. If the above record is broken Guinness World Records will not email you to inform of the new record. It is your responsibility to check with us to confirm the current record that you have to beat before making your attempt.

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